What Is Localization?
Localization is also known as “language localization”. Localization refers to the process of adapting content to a specific target audience, culture, language, sector, or market. Contrary to other translation services, the texts are made suitable for the target audience and culture with the help of the localization services. Thus, a localized text incorporates the cultural aspects that the reader is accustomed to.
Arrangements of measurement units, colours, words, fonts, signs, and many other elements according to the local culture are called as "localization method in translation". Localization is a method that can be used in line with customers' instructions and goals.
How Is Localization Performed?
Localization ensures that the text presented as the source text can be put into a format that is appropriate to the cultural values, habits, language usage structure of the target audience, and idioms and proverbs present in the culture. At the same time, it must be ensured that the elements such as the measurement units, unit of length, temperature unit, date writing method, decimal number writing format used in the text to be localized must be conveyed to the target audience in an accurate and clear manner. For example, all measurement units in an user's manual of a product for the Turkish market from the USA must be converted to adapt to the metric system.
During localization, the text is cleansed of foreign language elements as necessary and is adapted to the target audience. Localization services require knowledge in the target culture, language and all the elements related to the target audience, and language proficiency to convey this knowledge. It is important to understand that incorrect or inadequate localization will not be comprehended by the target audience, causing the debasement of the customer's reputation.
Why Is Localization Needed?
Freedom of globalization, especially in the trade sector, has the obligation of appealing to the local user. All companies, either large, medium and small, compete with each other to adapt to the market they enter, to appeal to the customer of the local market and to dominate these local markets. Localization is one of the biggest criteria to gain domination over the competition between companies.
The following are the most frequently used areas of the localization services:
Who Needs Localization Services?
The aim of localization services is to make products or services more familiar to the target user. Localization services are preferred by many companies to appeal to various audiences and markets. Although this services are commonly used in the advertising and marketing sectors, any company that wants to appeal to target audiences in different languages can utilize localization services. Localization is utilized for fields such as marketing text translation, advertising translation, website translation or software translation.
How Are Localization Fees Determined?
There are many factors taken into consideration when determining localization fees. Localization service fees are based on the language of the text to be localized, the target language, the number of words, the time it takes to complete localization and the level of urgency. For this reason, it is important for you to determine your needs with your service provider. You can contact us to get detailed information about localization services.
Author: Göksun Kocagöz
Date of Publication: 24/06/2021
Target Audience: People Who Need Localization Services, Translators
Software Translation Services
Software Translation Services
With the emergence of a ...
Game Localization Service
Video games, which started to become widespread in the 1980s and appeal to ...
What Is SEO? Why Do We Need SEO?
Millions of internet users utilize search engines daily to find products, access ...
Simultaneous Interpretation Equipment Service
Simultaneous Interpretation Equipment
Simultaneous Interpretation Service
Simultaneous interpretation is an interpretation service provided by ...
Website Localization Services
The internet, which got involved in our lives at the beginning of the 21st century, has become an ...
Frequently Asked Questions About Sworn Translation
What Is Sworn Translation? What Is Sworn Interpretation?
In general, ...
Frequently Asked Questions About Transcreation
What Is Transcreation?
Transcreation or creative ...
Frequently Asked Questions About Technical Writing
What Is Technical Writing?
Technical writing involves the ...
Frequently Asked Questions About Voice-Over
What Is Voice-Over?
Voice-over refers to removing the ...
Frequently Asked Questions About SEO Writing
What Is SEO?
SEO is an abbreviation for ...
Frequently Asked Questions About Proofreading
What Is Proofreading?
Proofreading means “the ...
Frequently Asked Questions About Desktop Publishing
What Is Desktop Publishing?
Desktop publishing ...
Frequently Asked Questions About Machine Translation
What Is Machine Translation?
Machine translation is a ...
Frequently Asked Questions About Article Writing
What Is Copywriting?
Copywriting is a service that ...
Frequently Asked Questions About Editing
Who Is An Editor?
An editor is the person who plans ...
Frequently Asked Questions About Transcription
What Is Transcription? What Is Transcription About?
Transcription ...
Frequently Asked Questions About Subtitle Translation
What Is Subtitle Translation?
Subtitle translation is a ...
Mobile Application Translation
What comes to mind when you think of a mobile application? Listening to music, ...
What You Need to Know About Voiceover Service
As a result of the development of technology and the more frequent use of new tools, there are ...
LocNowAndFuture - Creative Minds Come Together
A valuable virtual conference and networking event for the localization ...
We Provided Simultaneous Interpretation at the Launch for the 5th Generation, New Renault Clio
Earlier this week, we participated in the launch of the new Renault Clio in Antalya as a provider of ...
Have You Ever Considered the Remote Interpreting Service Solution?
With the recent advances in communication technology, demands for online meetings such as video ...